What would represent success?
This page is about success over a period of coaching - not about success in a one-off conversation.
The "demonstrated value" model from (the late) Dr Anthony Grant looks at outcomes in two dimensions and allows explicit discussion of the business benefits of both. It's a great way to explore (at any point) where you / they are & what you / they need to change.
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People can need coaching in all the boxes. They may appear to be flourishing in their current role, but be drifting in relation to their potential / long term aspirations. Or they may be successful, but feel unhappy. Or they can suddenly find themselves drowning during a major transition - struggling in the new role AND experiencing the distress of feeling incompetent.
Doing well can be measured subjectively by rating on a simple 1-10 scale, or objectively by looking at relevant performance measures. How you are doing is a mental judgement.
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​Feeling good can also be measured subjectively by rating your sense of well-being (energy, confidence, optimism, happiness etc) on a 1-10 scale, or objectively using tools from the world of mental health. How you feel is a physical state.