You see A and B as different - even when you know they're the same
We shouldn't always believe our eyes - but we nearly always do!
How we see the image depends on what we focus on and what 'story' we make up - a series of assumptions or 'guesses'. Hence why the image changes when a different framing is added in to change our focus and change the assumptions (eg what is like what). The same is true of our overall (ie not just visual) perception.
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If you want to watch some videos which also show how little you can trust your eyes (ie your perception), try these:
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Change blindness experiment (New version of famous experiment)
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Change awareness test (UK road safety advert)
The two key points to take away - and use to solve the toughest problems - are:
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1. Our perception is always a subjective NOT objective reality
2. We can change perception by changing the 'framing' - ie deliberately 're-framing'